Uncommon Sense in Financial Planning

Today’s Prep:

When common sense isn’t followed, what does that look like? What common sense should we adhere to when it comes to financial planning?

Equipping Points:

Today we are going to look at several basic statements that you often hear in the financial world. But, more often, people tend to do the opposite of these common sense concepts. Are you making the right decisions when it comes to financial planning?

To be successful in the market, you want to buy low and sell high. Unfortunately, when the market shifts some of us start to panic. It’s important to have a holistic plan that assesses risk and helps you focus on your goals. The real value an advisor brings is behavior modification to help you focus on the plan and avoid selling in a panic.

When it comes to taxes, no one wants to pay more than you have to. It comes down to, are you doing tax preparation or tax planning? The difference in looking at the past vs. the future. What is causing taxes? Can you lower your tax rate legally?   

To save money, you have to keep costs low. Do you understand what you’re actually paying when it comes to mutual funds? The hidden costs can really add up. By reducing that expense, you’ll be able to keep more of your money and an advisor can often help you do that.

We all know to diversify. But instead of diversifying between dozens of different mutual funds, think about diversifying between risk and safety. Owning multiple mutual funds might mean owning the same funds ultimately, which is not real diversification. Are you diversifying effectively?

1:06 – Buy low, sell high. 

3:13 – Don’t pay more in taxes than you have to.

5:16 – Keep costs low.

7:33 – Diversify your assets.

Today’s Takeaway:

“When you invest in the market, the key to success is to buy low and sell high.“

-Eric Peterson

Related Resources:

Heard It Through The Grapevine?

Are You Flirting with Financial Disaster?

What Is Your Retirement Mindset?

More From Eric:

The host: Eric Peterson - Contact - Call: (515) 226-1500

Subscribe To The Podcast:

Apple Podcasts  -  Google Podcasts  -  Spotify  -  Stitcher  -  iHeartRadio  -  TuneIn

Check out some other recent episodes

Mailbag: Downsizing, Roths & Home Equity

October 15, 2026

In this mailbag episode, Eric tackles real listener questions about retirement communities, Roth 401(k) contributions, and using home equity wisely.

Advisor Pet Peeves: Fees, Bias & Bad Advice

October 8, 2026

Are you working with a true fiduciary… or just a well‑paid salesman? Financial advice should feel clear, personal, and aligned with your goals, but that isn’t always the experience people get. Eric shares a few of his biggest industry pet peeves and explains why individualized planning matters so much.

Your Biggest IRA Questions Answered

October 1, 2026

In this episode, Eric answers some of the most pressing questions that come up when people are trying to make sense of their IRAs and 401(k)s.

Mailbag: Retirement, Family & Special Needs Planning

September 24, 2026

In this mailbag episode, Eric tackles several real-life situations where family, uncertainty, and long-term responsibilities can make the financial picture more complicated.

What Does Your Net Worth Really Tell You?

September 17, 2026

Net worth can be a useful snapshot, but it doesn’t always tell you how prepared you are for retirement. In this episode, Eric explains why the number people are proudest of may not be the same number that actually drives retirement income planning.

Who Really Needs a Financial Advisor?

September 10, 2026

Ever wondered who truly needs a financial advisor, and who might be fine doing it alone? Eric looks at the different ways people approach retirement planning and how professional guidance can fit alongside a hands-on investing style.

4 Financial Commandments for Retirement

September 3, 2026

In this episode, Eric shares a few simple rules that could change how you think about retirement and investing.

Retirement Truth Bombs: Your Biggest Financial Blind Spots

August 27, 2026

Some long-held retirement assumptions deserve a closer look. Eric drops a few “truth bombs” and explains why one of an advisor’s most important jobs has less to do with picking investments and more to do with helping people avoid emotional decisions.

Mailbag: Hiring an Advisor, Market Crashes & Tax-Smart Giving

August 20, 2026

In this mailbag episode, Eric addresses whether do-it-yourself investors need professional guidance, how to respond to predictions of a market crash, and when a donor-advised fund may make sense.

Retirement Lessons from Betty White

August 13, 2026

Betty White may never have officially retired, but her humor and outlook offer several valuable lessons for anyone planning the next stage of life.

Leave a Comment